How To Do Email Marketing With Mailchimp

How To Do Email Marketing With Mailchimp

Mailchimp is a top-rated email marketing platform. Its main function is to send newsletters and automated emails to increase the results of your business. Email marketing allows you to connect with your customers, interact with them, and build meaningful, lasting relationships.

Email marketing is a very, very effective channel.

Let’s break down below what Mailchimp is and I’ll answer everything you need to know about Mailchimp and its marketing platform.

What Is Mailchimp?

Mailchimp is an email service provider, created to help businesses with email and online marketing. Founded in 2001, Mailchimp has grown to become one of the best email marketing and email newsletter services today.

With Mailchimp, you can send newsletters and automated emails (Follow Up). You can create your email list with the form or import known contacts. Mailchimp offers various templates for emails and is a drag-and-drop email generator. With all this, Mailchimp is a pretty interesting software for businesses that start with email marketing.

Some interesting statistics of Mailchimp:

  • Mailchimp sends 10,794 emails every second
  • It has over 11 million active customers with a total audience of 4 billion

What is Mailchimp for and how does it work?

Mailchimp is software used to create and manage mailing lists, newsletters, automated campaigns, and more. It allows you to have full control of your email marketing activities from start to finish. Mailchimp is simple and easy to use, and its software gives you access to a host of email marketing tools all conveniently placed in one place. There are several advantages that Mailchimp offers over other competitors in the industry that make it the best choice for companies looking to improve their email marketing.

For starters, Mailchimp is a free email marketing tool as long as your list is less than 2000 subscribers/10,000 emails per month. In short, you can create, send and manage newsletters with Mailchimp.

In Mailchimp you can send emails to thousands of people at once, the only limit is the size of your mailing list. This is very different from what you could do for example in personal emails such as Gmail or Outlook. All newsletters can be customized and segmented to make them relevant to subscribers.

How is Mailchimp used?

To start sending emails you must first create an account with Mailchimp. Then an email marketing campaign. Write the email, assign it a subject, enter the content, select the list of emails and schedule the time for sending. Then overcome your fear and hit the enter button.

Let’s take a look at how Mailchimp is used in more detail.


1. Create a sign-up form

Create a sign-up form with Mailchimp

As mentioned, your email list is very important. To start creating a list, Mailchimp allows you to create sign-up forms to collect contacts directly from the platform where you intend to use it.

Mailchimp allows you to create, design, and customize signup forms that can be used on your website, Facebook page, mobile app, and blog.

2. Design professional newsletters and email templates with Mailchimp

Design professional newsletters and email templates with Mailchimp

Mailchimp has an easy-to-use drag-and-drop editor. You can start from scratch or use one of the built-in templates and design tools to get started.

Mailchimp has over 100 theme templates to choose from, suitable for various messages and occasions. With the drag-and-drop email designer, you can add content and customize colors and styles.

Images, logos, and other files can be stored in Mailchimp’s Content Studio.

Content Studio is like an archive, so you can host your images directly on Mailchimp and have access in case you need it for other campaigns.

3. Newsletter automation

3. Newsletter automation with Mailchimp

By automating your newsletter via Mailchimp you set triggers. A normal newsletter is to be scheduled at a set time. Triggers are different, they are sent automatically when certain conditions are met. For example, suppose an email that triggers after someone fills out a form, or that activates to send a birthday email on someone’s birthday.

4. Monitor campaign performance

Monitor campaign performance with Mailchimp

To improve your email marketing, you want to know what works and what doesn’t. Then we need to monitor the performance of our emails.

Mailchimp has overviews and dashboards with reports on list growth, engagement, and revenue. It’s valuable information and is what you’d typically expect from a simple email marketing software like Mailchimp.

5. Integrate Mailchimp with other apps and web services

Integrate Mailchimp with other apps and web services

Mailchimp’s integration with other marketing channels helps keep things tidy and streamline your processes.

Mailchimp can be integrated with over 300 apps and web services, across all categories.

  • Analytics – Swydo, Adverity Datatap, Geckoboard, etc.
  • Content – Outgrow,, WisePops, etc.
  • Design: Canva, Stripo, etc.
  • Customer Service – Accelo, LiveChat, Help Scout, etc.
  • Marketing – LeadBoxer, OptinMonster, Unbounce, etc.
  • Social: Hootsuite, AddThis, etc.
  • eCommerce – Drupal Commerce, BigCommerce, Magento, etc.


That’s it: you wanted to know “What is MailChimp?” and we’ve seen everything you need to know about using MailChimp.

It’s safe to say that Mailchimp is a good choice of email marketing software. Also useful when learning the basics of email marketing.

You can use it as an email-sending service or as a free newsletter service to grow your market and business.


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